R&B-Pop singer and first lady of MAVIN RECORDS Tiwa Savage has landed a major endorsement deal with beverage company Pepsi, a deal we are told is worth a couple of millions of Naira. We are told that the endorsement deal was sealed with Tiwa's current management 323 Entertainment headed by Tunji T-Billz Balogun about a month ago. The deal sees the 32-year-old follow the likes of pop singer Ashionye who was endorsed as the face of âPepsi Lightâ back in 2007.
âYea, the deal is true, I can confirm that but thatâs all I can say for nowâ, Balogun told NET in a phone conversation. Balogun later explained he signed a non-disclosure agreement with the parties involved. âIâm still surprise how the news got out so soonâ, he added.
Thereâs no announcement yet from Pepsi. But an insider tells us thereâs the possibility that another Nigerian pop star will be joining Tiwa at Pepsi.
Meanwhile itâs big things popping for Tiwa who just yesterday, was announced as a new signee under top notch producer Don Jazzyâs new label outfit, MAVIN Records.